About the Project
Audience: Customers of the MBTA
Tools: Storyline 360, Google Suite, Canva
What is a Charlie Card?
In Boston, we have the MBTA, which is our subway system. To use it, we need a Charlie Card, a plastic card that can be reloaded, or a Charlie Ticket, a temporary paper card. In the past, it was difficult to obtain a Charlie Card as it was only available at specific locations, and it was not always easy to find someone to help you, and sometimes the cards were out of stock. However, as of July 2022, the MBTA has updated all of its machines to distribute both paper and plastic Charlie Cards, making it much easier for riders to obtain the card they need to use the subway system.
Why this project?
I had a conversation with a friend who mentioned how difficult it was to obtain a Charlie Card. They informed me that the machines have been updated, making the process much more straightforward. So, I decided to create a mini-lesson to provide people with information on how easy it is to obtain a new Charlie Card now.
The Design
I aimed for a simple design with a few photos. I chose a dark background to make the white Charlie Card stand out, which required the font color to be light. I decided on white for the font, and added green accents to match the color of the Charlie Card.
The slider is an interactive feature that allows users to easily navigate through the slides and revisit previous ones. I thought this would be useful for flipping back and forth between slides.